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Advantage

Competitive Advantage

A New Category in Personal Washroom Hygiene

Several products available in the market focus on sanitizing toilet seats. Insta Sheild takes a different approach by focusing on the toilet bowl itself, with an innovative foam-generating formulation designed for convenient use when away from home.
Our vision is to redefine personal washroom hygiene through a portable solution that works in seconds, offering a differentiated alternative to conventional toilet seat sanitizers.

What Sets Insta Sheild Apart?

1. A Different Approach to Toilet Hygiene
While many existing products focus on toilet seat sanitization, Insta Sheild focuses on the toilet bowl, addressing a different aspect of the washroom hygiene experience.
Our foaming powder reacts with toilet bowl water to generate foam within approximately 30 seconds, subject to the product’s intended use and validated performance.
Our formulation is backed by a granted patent for the Instant Toilet Bowl Sanitizer Composition, supporting our differentiated technology.
Compact packaging makes Insta Sheild convenient to carry in a handbag, backpack, or travel kit.
Designed around the needs of travellers, working professionals, students, and people who frequently use public washrooms.

Our Competitive Edge

Insta Sheild aims to establish a differentiated category in portable toilet bowl hygiene, moving beyond conventional seat-focused products with an innovative, foam-generating solution.

Insta Sheild — Beyond the Seat. Rethinking Toilet Bowl Hygiene.

Competitor Analysis

Feature Instasheild Harpic / Domex Pee Safe / Toilet Sprays Toilet Covers Wipes & Tissues
Instant Action Yes No (Needs scrubbing) Yes Yes Yes
Bowl Sanitizing Yes Yes No No No
Disinfection Yes Yes Yes Yes Yes
Easy to Carry Yes (Sachet) No (Bottle) Yes (Spray) Yes (Foldable) Yes
Odor Control Yes Yes Yes No Yes

Business Model

  • Direct to Consumer (D2C)– Pilot Phase
  • Amazon Launch: Starting with Amazon India for direct sales & customer feedback.
  • Women Products Emarketplace: Nykaa, Clovia, Zivame
  • Future Expansion Flipkart, Zepto, PharmEasy, and our own D2C website.
  • Influencer & Expert-Led Marketing
  • Medical Professionals: Collaborating with gynecologists, dermatologists, urologists for endorsements & awareness.
  • Direct to Consumer (D2C)– Pilot Phase
  • Hotels & Hospitality Chains: Luxury hotels, Hostels, Airbnbs.
  • Corporate Offices: Employee hygiene kits.
  • Airlines & Railways: In-flight &onboard restroom hygiene.
  • Schools & Colleges: Dormitory and student hygiene programs

OUR ASK: 5.1 CR

Sl No. Description Particular Amount in Cr
1 Machinery Fluid Bed Processor 1.2
Weighing Machine
Blender
Package Machine
2 Construction of manufacturing Unit Includes HVAC, Interiors, Humidifiers etc 1.5
3 Raw Material Raw material including packaging, Seat cover and Sanitizing wet wipes 0.3
4 Marketing for 1 year Digital, Offline, Campaigns 0.65
5 Team and Operation for 1 year Salaries, Rent, R&D 0.65
6 Certifications Clinical Trilas and other certifications 0.7
7 Logistics Logistics 0.1
Total 5.1