Advantage

Advantage

Competitive Advantage

Insta Sheild stands out with its quick-action formula, compact design, and no-rinse convenience—offering instant toilet sanitization anytime, anywhere. Unlike bulky cleaning kits, it’s travel-friendly, easy to use, and effective in just seconds.

First of its kind product

No direct competitors offering instant toilet bowl cleaning
in a sachet format.

Highly portable & easy to use

Unlike liquid cleaners, it fits in a pocket, and requires
no scrubbing.

Instant action

Kills & traps germs in 30 seconds with rising foam.

Competitor Analysis

Feature Instasheild Harpic / Domex Pee Safe / Toilet Sprays Toilet Covers Wipes & Tissues
Instant Action Yes No (Needs scrubbing) Yes Yes Yes
Bowl Sanitizing Yes Yes No No No
Disinfection Yes Yes Yes Yes Yes
Easy to Carry Yes (Sachet) No (Bottle) Yes (Spray) Yes (Foldable) Yes
Odor Control Yes Yes Yes No Yes

Business Model

  • Direct to Consumer (D2C)– Pilot Phase
  • Amazon Launch: Starting with Amazon India for direct sales & customer feedback.
  • Women Products Emarketplace: Nykaa, Clovia, Zivame
  • Future Expansion Flipkart, Zepto, PharmEasy, and our own D2C website.
  • Influencer & Expert-Led Marketing
  • Medical Professionals: Collaborating with gynecologists, dermatologists, urologists for endorsements & awareness.
  • Direct to Consumer (D2C)– Pilot Phase
  • Hotels & Hospitality Chains: Luxury hotels, Hostels, Airbnbs.
  • Corporate Offices: Employee hygiene kits.
  • Airlines & Railways: In-flight &onboard restroom hygiene.
  • Schools & Colleges: Dormitory and student hygiene programs

OUR ASK: 5.1 CR

Sl No. Description Particular Amount in Cr
1 Machinery Fluid Bed Processor 1.2
Weighing Machine
Blender
Package Machine
2 Construction of manufacturing Unit Includes HVAC, Interiors, Humidifiers etc 1.5
3 Raw Material Raw material including packaging, Seat cover and Sanitizing wet wipes 0.3
4 Marketing for 1 year Digital, Offline, Campaigns 0.65
5 Team and Operation for 1 year Salaries, Rent, R&D 0.65
6 Certifications Clinical Trilas and other certifications 0.7
7 Logistics Logistics 0.1
Total 5.1