In 2023, Indian national departures reached a record 27.2 million, with women accounting for approximately 9.27 million trips. *Source: news18.com
Approximately 40% of women experience at least one UTI episode in their lifetime, with as many as 40% facing recurrent infections. In India, around 35% of women are affected by urinary incontinence, often linked to untreated UTIs. dtnext.in
The COVID-19 pandemic has heightened awareness about personal hygiene, leading to increased demand for portable sanitation solutions. Consumers are now more conscious of the health risks associated with unclean public restrooms.
Programs like the Swachh Bharat Mission have emphasized the importance of cleanliness, creating a favorable environment for products that enhance public hygiene.