The Challenge

Let's Face It. Public Bathrooms Can Be Uncomfortable.

Despite the progress made through the Swachh Bharat Mission, maintaining clean and usable public washrooms remains a challenge.

In a November 2019 survey conducted by India’s Ministry of Housing and Urban Affairs, 55% of the 1,175 public toilets surveyed in Delhi were found to be either completely unusable or extremely dirty. Source: Government of India, Lok Sabha

The Problem Goes Beyond What Meets the Eye.

Unclean public washrooms can harbour bacteria, viruses, and other microorganisms. Research has documented microbial contamination in public washrooms, highlighting the importance of proper cleaning, hand hygiene, and maintenance. Source: Systematic review of infectious disease transmission in public washrooms

Yet, avoiding the washroom altogether isn’t always a comfortable or practical alternative. Many people delay using public toilets because of concerns about cleanliness, particularly when travelling or spending long hours away from home.

And here's the gap: the toilet bowl deserves attention, too.

While several portable products focus on toilet seat sanitization, convenient solutions specifically designed for toilet bowl hygiene remain an opportunity for innovation.